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Moving to Mexico - Making a Home in La Paz, Baja California Sur
All in the Family… but in La Paz, Mexico?
Seth Romans, the new on-site Director of Marketing for CostaBaja Resort & Marina’s Real Estate Division is simply ecstatic when speaking to him in person about working for this stellar corporation in La Paz, Mexico. CostaBaja’s recent partnership between Grupo Concord and PREI of $800 million dollars has allowed Seth an opportunity to finally be involved in the marketing direction of the company. His passion and quest to work for CostaBaja has taken over two years of patience, a little luck, and the best timing in the world. Seth feels working at CostaBaja is his destiny…
For over eight years, he called Los Cabos home. Over three years ago Seth launched his own, very successful marketing and public relations agency in Los Cabos. The marketing company assisted a variety of clientele including luxury living real estate and developers, villa rental businesses, DMCs (Destination Management Companies), and even high restaurants tour, and activity operators. Seth’s specialty and professional experience was to apply assistance in creative branding as well as finding fiscal growth opportunities. Seth’s bi-cultural nature and bilingual speaking abilities definitely compliment his sophisticated marketing expertise having worked at MGM Studios in Hollywood as a marketing manager and now in Mexico.
Coincidentally, Seth was departing his last position as an employee of the biggest DMC in the world assisting with marketing, public relations, and sales while opening his agency. He had been invited to a real estate property presentation by CostaBaja just over two years ago. This particular day would forever change Seth’s vision and what could be a very big future for both himself and CostaBaja Resort & Marina. The day itself was sensational and Seth remembers it clearly, “I came up to La Paz early in the morning, not knowing what to expect. Marina CostaBaja had been officially opened to the public and I was invited for this private event. I had already driven by the marina while it during the construction phase and found it to be unique to any I had seen before, especially in Mexico. What I did not know is what a huge impression would be made on me that day. It changed my fate forever, even though it sounds like a cliché.”
Seth continues, “The real estate property tour consisted of going out on a triple-deck catamaran excursion to the Espiritu Santos islands, swim with the sea lions at the sea lion colony at the very tip the islands in the Sea of Cortez, eating lunch on an inhabited but federally protected island, and then dining at the on-site resort. At that point, is where I learned all about the vision of CostaBaja and the luxury living real estate opportunities being presented to us. Most importantly, that is the very special evening where I met with Mr. Wayne Hilbig, Mrs. Diane Arnold, and specifically Mr. Jim Donahoe.” That CostaBaja event became life altering for Seth; he periodically contacted and hoped to work for or with the folks he met who represented CostaBaja.
Two months afterwards in Los Cabos, Seth met a young lady named Adriana from the state of Michoacan, Mexico at a different private event. The two connected instantly, becoming engaged in only a matter of months. About one year ago, Seth and Adriana found out that they were going to have a baby. Thus, the couple reverted to seriously considering leaving Los Cabos for a more family-oriented environment, less crowded and touristic place. Naturally, they shifted their focus to La Paz which offers safety, beauty, swimmable sandy beaches, security, and is “more like Mexico.”
Seth felt that although he loved Los Cabos, having developed numerous business relationships and friendships, that leaving Los Cabos might just be the best thing to do, albeit reluctantly because of work. Seth and his wife occasionally made the short, 2-hour or less drive up from Los Cabos to La Paz to take a look at purchasing a home while wondering if he might be able to make a commute two to three times per week. Ultimately, it just didn’t seem like it would work out because his client base consisting of some extremely important companies or people in the destination required more “face-time” with him, on a daily basis.
Then, a BIG email invitation as a potential candidate to be the Director of Marketing came out of nowhere in April of this year, and just weeks before Seth’s baby was to be born…it was from Jim Donahoe Jim Donahoe had remembered Seth two years ago and the emails he sent every now and then asking if CostaBaja would be interested in a working relationship. It seems as if the timing for both gentlemen could not have been better, especially after the recent headlining news that CostaBaja and PREI had partnered in an $800 million dollar investment in the development of a masterplanned luxury living community.
For the first time in his life, it seems as if an offer was accepted before it was even made. Simply having an opportunity to work for CostaBaja and live in La Paz was the dream-come-true for not only Seth, but for his parents who reside in Texas yet prefer La Paz to Los Cabos, and especially for his wife and baby daughter, named Andrea. So, Seth and his wife gave birth to their baby on June 20th and only five days later, Seth was working full-time as the new Director of Marketing for CostaBaja Resort & Marina’s Real Estate Division.
When asking Seth about the move to La Paz and what has struck him to be the most interesting occurrence to date, he answered, “I told my Mom and Dad about my accepting a position at CostaBaja…they were enthusiastic, to say the least. The first thing my mother asked me was, ‘how much are the homes and when can we come down for a tour?’ I was kind of surprised because I expected her to say she wanted to come down to see her granddaughter but she had a bigger vision…living next to her granddaughter in an oceanfront or ocean view property. It kind of caught me off-guard but says it all…”
Seth’s parents have already committed to come down from Texas in October to celebrate many things like his 37th birthday, see their newly-born granddaughter for the first time, and to take a look at the CostaBaja model homes…
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