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AeroCalifornia may have failed...
...but JorgeAviones is flying high
by Jim Bie
When you hear about manufacturing in Baja California
you’re likely to think of maquiladora factories, those Mexican-US
border complexes turning out technical devices for export. Would it
surprise you to learn there is an airplane manufacturer operating in
Loreto, 750 miles south of San Diego?
JorgeAviones
is not a major employer in the area. It’s a one-man industry founded
and operated by George “Jorge” Ghiselin. Jorge was in business in
Ventura, California, and was fascinated with airplanes.
When he got his first plane he would frequently fly
down from the nearby Santa Paula airport with his sons George and Tom
for some Baja fishing. They first went to Mulege but soon found they
preferred the then-remote fishing village of Loreto. About 15 years
ago Jorge abandoned Ventura completely and made Loreto his permanent
home.
More below...
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The plane was a gift to Byrd from Edsel Ford back in
the days when his company was in the airplane business. It’s also a
historic plane that has been re-created full-size and is displayed at
the San Diego Aerospace Museum. The curator of the museum has
expressed an interest in borrowing a collection of Jorge’s planes for
a special exhibit at the museum.
Starting with the first plane, a replica of his own Beechcraft
Debonair, nearly 400 models have now rolled off his workshop assembly
bench. He can build a simple XP-3 in 10-12 hours, but has devoted as
many as 40 hours for the more complicated designs.
A stickler for placing each can’s label printing and logos
in the most balanced and decorative manner, he uses as many as 15 cans
for a single model. Jorge says, “It’s |
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Not content to loaf around idle, Jorge began building
airplanes. In the ensuing years he has produced a whole fleet of
fliers. OK -- they aren’t real planes that you can hop in to fly to
Acapulco, but they still captivated the local community. If you stop
in at Cafe Ole’ for a hearty breakfast of rancho huevos, you’ll notice
at one end of the counter a model airplane about 12 inches long. It
looks just like Jorge’s old Beechcraft Debonair, even though it’s made
entirely from Tecate beer cans.
At Macaws restaurant, where you can get a delicious
hamburguesa con queso, the back bar displays a Cessna Centurian. This
one is made from Modelo Light beer cans.
These
attractive flyers began popping up all over Loreto. I even saw a
teetotaler version made from Pepsi-Cola cans. It’s proper designation
is the Giorgi XP-3. The “XP” stands for Experimental-Promotional.
Jorge routinely cranks these chubby, non-denominational beer can
planes off the assembly line to give to friends.
When I first noticed these creations I decided I
simply had to track down the maker. A few inquiries directed me to
Jorge’s comfortable and colorful casa just a block from the malecon
along the Sea of Cortez. He was putting the finishing touches on a
sleek SR-71 Blackbird spy plane . . . made from Miller Draft cans, the
only black ones he could find.
Jorge’s models are so authentic looking, in spite of
their unconventional construction material, that FLYING Magazine --
the world’s largest aviation publication -- featured an article about
his Tecate can model of the Ford AT-4 trimotor that explorer Richard
Byrd flew over the South Pole in 1929.

This article earned Jim Bie a sexy new Baja Insider Polo shirt for his
submission. Would you like the shirt off our back for submitting a
story about Baja?
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just a great hobby. I don’t try
to sell them. I just give them to friends. But if a local restaurant
owner wants to trade for a bottle of tequila or a nice dinner for a
special plane, how can I refuse?”
Like many enterprises that expand with mergers and
acquisitions, JorgeAviones has now been acquired by Beer Can
Specialties. This mini-conglomerate is again totally dependent upon
the efforts of Jorge. He reports, “Many friends in Loreto have found
the most comfortable means of transportation for scooting around town
is a golf cart. A few who have personalized their vehicles wondered if
I might memorialize their carts for them with a beer-can-sized
replica.”
The
new shape and configuration required a different set of dies. There
are not as many broad differences between golf carts styles as there
are among airplanes, but some refined production techniques were still
needed. After half a dozen false starts, Jorge produced his first golf
cart, a Tecate beer can version of Bill Agustino’s sporty Club Car.
Bill is the proprietor of the popular, new Augie‘s Bar & Bait Shop on
the malecon in Loreto.he cart is about eight inches long and six
inches high. Less complex than an airplane, a golf cart requires only
a six-pack of raw materials. Plus eight beer bottle caps for the
wheels. Since then, Beer Can Specialties has rolled out about a dozen
carts made from Tecate or the attractive Pacifica Blue and Pacifica
Gold cans.

Jorge recently obtained a photo of the “Pope-mobile”
that Benedict XVI uses for tooling around Vatican City. It’s a golf
cart size electric vehicle manufactured by Global Electric Motorcars,
a subsidiary of DaimlerChrysler. Jorge said, “I’m not sure I’ll be
able to find any Birra Peroni, Giovanni Dolzino, or Castello di Undine
beer cans in the Loreto cantinas. But then, the Pope is really German.
Maybe Lowenbrau, Kaltenberg, or Becks labels would be even more
appropriate. If I tackle this papal chariot, those Natuzzi Italian
white leather seats will also be a challenge.”
(Please note: Jorge doesn’t drink all that beer himself. He has
friends who help gather the raw materials he needs for his
construction projects.)
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