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ROSARITO BEACH --- Baja State Secretary of Tourism Alejandro Moreno Medina and
Mayor Antonio Macias Garay today announced the launch of a major annual campaign
to promote this city as an ideal holiday getaway for U.S. residents.
This year’s “Relax . . . Celebrate The
Holidays in Rosarito!” campaign will be funded by approximately $200,000 in
state and local money. It will include print and electronic advertising,
billboards, public relations and a Southern California media tour.
“Many people think of Rosarito Beach
primarily as a beautiful summer destination,” Moreno said, “But, it also is a
wonderful holiday destination for leisurely shopping, celebrations or a restful
way to end the year.”
One of the goals of the annual campaign is to
have people view Baja as an appealing year-round getaway, not just a summer
destination, Moreno said.
“We’ll be giving people excellent reasons to
make Rosarito Beach an annual holiday tradition,” Moreno said.
The campaign will focus on the convenience,
affordability and selection of shops, restaurants, hotels and other attractions
in the beachfront city 20 miles south of San Diego, where tourism is a major
industry, the secretary said.
The campaign’s emphasis will be on the
Southern California area, he said. The Rosarito Beach Tourist and Convention
Bureau as well as Baja are sponsoring the new yearly marketing campaign.
“For decades, U.S. visitors have enjoyed the
attractions of Rosarito Beach in the summer,” Rosarito Beach Mayor Macias said.
“We also want them to be aware of the holiday benefits its presents.
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“We offer a festive yet relaxed atmosphere.
For people looking for holiday gifts, our many shops offer art, hand-made
crafts, leather, silver and ceramics, all at low prices and in a setting less
crowded than malls.
“Beyond that, it is lobster season and the
whales are migrating along the coast,” Macias said. “It is one of the most
scenic and festive times of the year here. It’s a perfect time for a getaway
only a short, scenic drive away.”
The holiday season falls at a time when
Rosarito Beach hotels offer their lowest yearly rates, Macias said. Among
special events scheduled in Rosarito Beach are a tree lighting ceremony at 5
p.m. on Dec. 9.
“Overall, it’s a festive yet relaxed
atmosphere,” Macias said.
CONTACT: Ron Raposa
(619) 948-3740
ronraposa@hotmail.com
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