La Paz, Baja California Sur Launches PR Ad Campaign
La Paz, Mexico Launches Awareness Campaign, Including New Data on Safety
La Paz is one of the safest cities in North America; Over $1 billion in balanced growth planned for next five years
La Paz, Mexico – the city of peace and abundance on the Sea of Cortez – has established the La Paz Tourism Board and launched a comprehensive awareness campaign. The tourism board has released new data confirming that La Paz is one of the safest cities in all of North America. It offers details on approximately $1 billion in environmentally sensitive developments emerging over the next five years. Most importantly, the city near the southern tip of Baja California, is gradually revealing what a few travelers and second-home owners from the U.S., mainland Mexico, and around the world have discovered for themselves: That it is a place blessed with great natural, recreational and cultural abundance.
The awareness campaign has been named, La Paz: City of Peace and Abundance on the Sea of Cortez.
“Those who have had the good fortune of discovering La Paz on their own have found that it offers a rare combination of overwhelming beauty, sense of community and balanced infrastructure,” said Agustin Olachea, President of La Paz Tourism Board, and spokesperson for the La Paz Developers Tourism Council. “The awareness campaign ensures that La Paz – whose name is literally ‘Peace’ in Spanish – is recognized as one of the world’s most safe and secure cities. In fact, the peace that one quietly encounters in La Paz extends directly from the abundant ocean life and cultural richness that defines this place apart from any other place on the planet.”
La Paz: City of Peace and Abundance on the Sea of Cortez will include advertising, a new website, blog and social-media presence. “The campaign is intended not to bring the world to La Paz. Rather, it is for those who respond to such a quietly beautiful and personally uplifting destination,” said Olachea.
Campaign components will also include new video and photography of the region, documenting the sea life and recreational opportunities in the Sea of Cortez, which Jacques Cousteau deemed “the world’s aquarium,” because it offers one of the planet’s most abundantly diverse ecosystems.
La Paz is one of the safest cities in the world. When La Paz (population, 220,000) is ranked among California (U.S.) cities between 100,000 and 500,000, it is the third-safest in murder and manslaughter in 2009, the latest year available for a accurately averaged comparison. (From 2006 through 2009 there were just 0, 1 or 2 homicides in La Paz, with an anomalistic increase to 5 in 2010.)
“The statistics prove what all those who live in La Paz know instinctively, that this is a place where anyone of any gender or age can walk safely along the beautiful Malecón boardwalk – or anywhere else in the city. They encounter nothing but friendly citizens mixing happily with people from North America and other parts of Mexico,” said Olachea.
This peaceful environment has encouraged a select set of international developers to create new hospitality and residential destinations. These emerging, environmentally sensitive resorts and masterplanned developments serve travelers and second-home owners who prize both unending natural places to discover and a healthy, cosmopolitan community life. Developments include CostaBaja Resort, Paraiso del Mar, Playa de la Paz, Azul de Cortez, Bahía de los Sueños (Bay of Dreams) and Maravia.
The new La Paz awareness campaign quietly unveils the recreational and cultural abundance found here. This includes excellent outdoor activities include snorkeling, scuba diving, kayaking, golfing, boating and deep-sea fishing. La Paz also offers authentic, international cuisine, romantic nightlife, and advanced educational, social and cultural facilities: Everything from a Farmers Market to a modern supermarket, a new state-of-the-art General Hospital, and its own dedicated airport.
“Just as Jacques Cousteau named The Sea of Cortez ‘The World’s Aquarium’ because of its rich biological diversity, that natural abundance is mirrored in La Paz’s cultural abundance,” said Olachea.
Additional Information
La Paz website: www.VivaLaPaz.net
La Paz blog: www.PureLaPaz.com
La Paz on Facebook: www. Facebook.com/LaPazMexico