The Online Magazine for Traveling & Living in Baja |
Baja is for Everyone - A Campaign to promote the Baja Peninsula
As
the readership of the Baja Insider is setting records this fall we are launching a promotional campaign to help all Baja businesses pull together and tell the world what a safe, fun and affordable place most of Baja continues to be.
Businesses: Promote your business in the Insider for up to 50% off the regular rates* Click here for program details
Article photos by Bruce Herman
In a challenging year for investment and tourism not only in Baja, but world wide, the BajaInsider is taking the lead in letting the world know of the rare gem, that is the Baja California peninsula. Our magnificent peninsula offers unique opportunities for travelers, investors and those looking to relocate to Mexico and as one of the most powerful media voices in our region, the BajaInsider is taking steps to help all Baja business and organizations be heard and capture a bigger piece of the traveling, and investing public worldwide. The BajaInsider will make the traveling public more aware of what our region and businesses have to offer.
From the rugged wave lashed rock breaks of the Pacific shores to the blue green waters of the Sea of Cortez where the desert meets the tropics, the Baja Peninsula offers amazing contrasts to visitors and those looking for seasonal or year round residences in Mexico. Whether you are seeking the luxury setting of a Los Cabos resort or the rural tranquility of beach camping on the pacific coast or Sea of Cortez, the spectrum of the Baja lifestyle has something to attract people from around the world to our unique environment. From remote camping, surfing, sailing, diving and kayaking, eco-travel to luxury golfing, spas, dinning, and world class sport fishing; really “Baja is for Everyone!”
Baja embraces one of the world’s treasures, the Sea of Cortez, called the ‘aquarium to the world’ by Jacques Cousteau. Destine to become one of the great recreational regions in the world, much of the Sea remains wild and undiscovered. With protected islands and hundreds of picturesque bays and lagoons the Sea offers unparalleled boating, fishing kayaking, diving, camping and more.
The Pacific coast of Baja has an equal diversity of natural treasures from El Bufadora where the ocean shoots high into the air with each crashing wave to Laguna San Ignacio where the friendly whales interact with tourists each winter. Fishing, diving, kayaking and sailing have long been an attractions to the Baja’s more than 2000 mile, coastal region.
Baja’s pueblos and cities offer dramatic contrasts too. From the shopping, resorts and nightlife of Tijuana and Ensenada to Los Cabos, where golf and high rise luxury living are becoming the norm, to remote and tranquil villages like Puertocitos, El Triunfo, Mulege and Todos Santos which transports visitors back to a more peaceful frontier time.
This year presents greater challenges to the business of Baja and we all need to pull together to let the world know that Baja has the welcome mat out and a light in the window for those who are continuing to travel, re-locate and invest. These folks are still out there, although their numbers may be reduced from years past, we all must work that much harder to get more of them to know, enjoy and protect the Baja we know and love.
Over the last five and a half years the BajaInsider has enjoyed phenomenal growth. Propelled by our unique content and valuable information we have become one of the widest read publications in Baja, with over 200,000 visits per month to our website. We have more than 1500 pages on free information about Baja that ranks at or near the top of nearly every key search phrase. We have long taken the lead in dispelling myths and combating negative press (links
here) aimed at our wonderful peninsula. If you operate a Baja business, the BajaInsider reaches your potential customers worldwide, dramatically expanding the reach of your advertising dollar.
The BajaInsider steps up to the plate and invites your Baja business to join
In 1977 the “I Love New York” campaign was launched to save a city with a reputation of violence, rudeness and expense in the travel destination industry. Today, New York is one of the US’s leading tourist destinations. Our “Baja is for Everyone!” campaign is designed to put Baja in the spotlight and bring a larger share of the traveling and investing public to our peninsula. We all must work together to let the world know that our region is still the friendly, exciting and diverse destination that it has always been. By making the world aware of the scope and diversity of opportunities available here, we will all benefit and weather these difficult economic times. To remain silent, slash advertising and wait for people to rediscover Baja will only lead to disaster and more difficult times.
The Goal of the “Baja is for Everyone Campaign”
A wise man once said...
"Let's not pretend that things will change if we keep doing the same things. A crisis can be a real blessing to any person. For all crises bring progress.
Creativity is born from anguish, just like the day is born forms the dark night. It's in crisis that inventive is born, as well as discoveries, and big strategies.
Who overcomes crisis, overcomes himself, without getting overcome. Who blames his failure to a crisis neglects his own talent, and is more respectful to problems than to solutions. Incompetence is the true crisis.
The greatest inconvenience of people and nations is the laziness with which they attempt to find the solutions to their problems. There's no challenge without a crisis. Without challenges, life becomes a routine, a slow agony. There’s no merit without crisis. It's in the crisis where we can show the very best in us. Without a crisis, any wind becomes a tender touch. To speak about a crisis is to promote it. Not to speak about it is to exalt conformism. Let us work hard instead.
Let us stop, once and for all, the menacing crisis that represents the tragedy of not being willing to overcome it."
Albert Einstein
To generate more consumer interest in living and traveling in Baja by presenting the wide variety of contrasting opportunities on the peninsula. By providing an affordable content advertising platform for Baja businesses the BajaInsider will be able to provide our readers a broad scope of safe, affordable and enjoyable purchases in Baja. All Insider sponsors will benefit from the increased content and website traffic. By attaining a larger share of the diminished travel and investment dollar all Baja businesses should benefit and consumers will have a broader base of Baja information to surf on the Insider.
Through these challenging times the BajaInsider has been among the fortunate businesses that have continued to grow. Our site traffic still tops 200,000 per month and our subscriber list has grown by nearly 42% since this time last year. BajaInsider is therefore taking the lead in offering several new ways to be discovered online. We will be offering an FREE directory listing for all Baja businesses. Where all Baja businesses can reach out to the online world and let them know you are anxious to serve them with our unique Baja flavor. These Free directory listings will include the business name, location and contact information along with a short description and invitation to our readers.
Furthermore, the BajaInsider will offer a unique opportunity to participate in our highly effective Content Advertising for all Baja businesses and organizations. Provide the Insider a story with pictures of your slice of Baja life. For just $75/mo for the first three months, the Insider will publish your Content Article and provide your contact information and a hotlink to your site. (See offer restrictions) Tell the world why Baja is a special place, tell them about the wonderful things to do and personally invite them to visit Baja. Your article may close with a paragraph profile of your business or service. All articles will be accepted to this program at the sole discretion of the editorial staff of the BajaInsider.
For more advertorial, commercial pages, for all Baja related businesses; the cost will begin at $150.00/month. There are some limitations to this special offer, but this unprecedented advertising opportunity to reach more than
150,000 visitors per month will benefit all Baja related businesses by showing the world the diversity and that “Baja is for Everyone!”. We can also compose your advertorial content for you for a small fee.
Qualifications for Participation / Restrictions of the Discount Advertising Program
Articles must be 500-700 words, in electronic format. Each article must focus on providing interesting information about Baja and the Baja Experience. Advertisers may use the closing paragraph to promote their business in particular.
If we all pull together to let the world know what a beautiful and friendly place the Baja peninsula is, we will all emerge from this challenging year together. We look forward to helping you build your business in 2009.
